As we were completing the finishing touches on the new website we decided to do a little mini makeover for the Capital City Mumbo Sauce label. After consideration we decided to take a different route with the design. In an effort to keep the history of the sauce alive we took a bit of inspiration from where it all started – as a part of the Washington DC subculture.
The new label design takes on the look and feel of old school go go posters. Years ago, before the age of digital printing, these letterpress posters could be seen filling up the sides of buildings, bus stops and local shops informing DC residents of the next concert or band that was performing in town.
The bright colors and large easy to read text ensured these works of art could be seen from miles away. These types of posters are rarely used today, which is why we decided to bring them back to life through our label. (photo source)
So what do you think of the design?
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Customer Love
My husband is in the military and we move around quite often. We’re currently in North Carolina and I came across the Capital City Mumbo Sauce website and decided to order a bottle. My husband and I tried it and we are IN LOVE! Capital [...]
OMG I am in 7th heaven. Can’t honestly say if this is like the old “eastern market lunch counter sauce” since it’s been probably 20yrs since I left the ATT office in SW dc, BUT you have nailed it. I got my chick wings today [...]
I bought this for my husband for his birthday and I thought he was going to cry. He is a DC native and ever since we moved to Atlanta he has been talking about how much he misses chicken wings and mumbo sauce. Thank you [...]
I first tasted mumbo sauce in the late 70s after.After a night of clubbing my first stop was on 14th Street NW at a carryout place. I can’t remember the name of the carryout but their mumbo sauce was like none I’ve experienced lately. The [...]
I moved to Charlotte, NC in 1992 from Northeast DC area. I have always missed being able to order chicken and mumbo sauce from almost any corner Chinese food joint. When I saw a sign at the local Chinese carryout for mumbo sauce I screamed [...]
Very smart branding, best of luck with this brand!
Thanks so much!
Hello, I just saw you on the news and eventhough I do not know you, I am proud of you. The fact that you took a true DC staple, and made it availble to everyone is amazing. You have truly inspired me as a Culinary Arts Student, an up and coming chef, and owner of a small catering business. Trust me…I will be in touch!
As far as the design looooove it! Especially since I literally grew up with Go-Go in my home. My dad is Big Tony of Trouble Funk…and he loves Mambo Sauce! I’m definetly going to put him on to your website.
Thanks for reppin the city!!!
Ms. Lori @MsLori_4Real <~~~Follow me!